Fashion Campaigns & Digital Art Direction
Rilam
Two campaign directions for a Saudi abaya brand, transforming supplied product photography into polished promotional imagery while keeping the garments clearly visible.
- Market
- Saudi Arabia
- Location
- Saudi Arabia
- Role
- Senior Graphic Designer
Brand & Digital Designer
Scope
- Campaign Art Direction
- Digital Campaign Design
- Image Manipulation
- Social Advertising
Overview
Product photography, developed for campaign use
Rilam is a Saudi women's fashion brand focused on abayas. The work required straightforward product photographs to become stronger campaign visuals without changing the garments or obscuring their fabric and decorative details.
Each final composition combines environment development, perspective, lighting, shadows, tonal control, retouching, and space for promotional information. The comparisons below show that transformation directly.
Campaign 01
Original photography → final campaign visual
A product-led campaign system combining full-length garment presentation with pricing, payment information, garment details, and concise Arabic campaign copy.
Burgundy Velvet Abaya
Black Floral Abaya
Grey Tiered Abaya
Black Layered Abaya
Campaign 02
Eid Al-Adha Campaign
Buy one abaya and get the second at 50% off.
A warmer Saudi-inspired environment supports the Eid context while controlled hierarchy keeps the abaya, price, and offer easy to read. Architectural arches, patterned screens, and ambient light establish atmosphere without decorative excess.
Black Lace Abaya
Black Embroidered Abaya
Silver-Trim Abaya
Layered Black Abaya
Building a campaign around a product that needs to stay the hero?
I develop brand and digital campaign work through art direction, image development, compositing, and commercially focused design.