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Yasser Nasr
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Front view of the selected purple, white, and gold Orienta Collagen packaging design.

Packaging Design / Print Design

Orienta Collagen

Packaging Design for a Nutritional Supplement

Role
Packaging Designer
Scope
Packaging Design / Visual Direction / Information Hierarchy / Bilingual Layout / Product Mockup Presentation

Project Overview

Orienta Collagen is a nutritional supplement packaging project focused on creating a clear and recognizable product presentation around joint support and everyday wellness.

The packaging organizes product information across the front, side, and back panels while maintaining clear hierarchy across Arabic and English content.

Perspective mockup of the selected Orienta Collagen packaging showing the English front and nutrition panel.

The Challenge

The packaging needed to balance health-focused communication with enough visual presence to stand out as a consumer supplement.

The main challenge was organizing benefits, ingredients, nutritional information, bilingual content, flavor, and pack quantity while keeping the product name and primary benefit immediately recognizable.

Clinical / Medical

Premium / Dark

Minimal / Light

Alternative directions presented to the client, exploring the balance between medical clarity, shelf presence, and information hierarchy.

Design Exploration

Teal medical packaging direction presented as an alternative for Orienta Collagen.
01

Clinical / Medical

A health-led alternative using anatomical imagery and direct benefit communication.

Black and gold premium packaging direction for Orienta Collagen.
02

Premium / Dark

A high-contrast black and gold route focused on shelf presence and premium perception.

White and gold minimal packaging direction for Orienta Collagen.
03

Minimal / Light

A cleaner white and gold direction with more breathing room and a wellness-led character.

04

Selected Direction

The chosen purple, white, and gold system balances recognition, clarity, and shelf presence.

Final Direction

The selected purple, white, and gold direction creates a recognizable shelf block while keeping the product name, joint-support benefit, ingredients, flavor, and pack quantity easy to scan.

Packaging System

The chosen direction extends across the front and supporting panels as one connected packaging system.

Front Panel
Selected Orienta Collagen packaging showing the Arabic front and nutrition information panel.
Nutrition Panel
Selected Orienta Collagen packaging showing the Arabic front and bilingual product information panel.
Product Information

Information Hierarchy

  1. 01

    Product recognition

    The name leads the front panel at the largest scale.

  2. 02

    Primary benefit

    The movement graphic and joint icons make the health focus immediately legible.

  3. 03

    Formula cues

    Key ingredients are grouped into one easy-to-scan checklist.

  4. 04

    Purchase details

    Flavor and pack quantity remain visible at the base.

Bilingual Layout

Arabic and English content are distributed by panel and reading priority, keeping dense regulatory information separate from the product story.

Selected Orienta Collagen packaging showing the Arabic front beside the English nutrition panel.

Final Mockups

Elevated perspective mockup showing the top, front, and side panels of the selected Orienta Collagen packaging.
Low perspective mockup showing the front, side, and base panels of the selected Orienta Collagen packaging.

Need packaging that stays clear from shelf to final panel?

I build packaging systems that connect visual direction, information hierarchy, and production-ready communication.