Brand Identity & Digital Content System
MENA Law Reporters
A brand identity and digital communication system for legal news, education, professional development, and opportunities across the MENA region.
- Market
- Middle East & North Africa
- Location
- Abu Dhabi, UAE
- Role
- Senior Graphic Designer / Brand & Digital Designer
Scope
- Brand Identity
- Logo Design
- Color & Typography
- Digital Content Design
- Social Media Design
- Bilingual Editorial Content
- Facebook Page Assets
- Motion Content
Context
Project Context
The Platform
MENA Law Reporters is a MENA-focused legal media platform bringing together legal news, educational content, career opportunities, and professional community communication.
The Challenge
The platform serves multiple legal audiences and content types, so the visual system needed to make legal information feel clear, credible, structured, and easy to recognize across digital channels.
Legal news · Education · Career opportunities · Professional community
Identity
Logo & Identity
The identity brings the world and the justice scale into one symbol, connecting the platform's regional legal focus with its role as a source of news, education, and professional community communication.
World form
Regional reach and connection
Justice scale
Law, balance, and authority
The globe provides the outer structure while the central justice scale turns the familiar legal symbol into a distinctive platform mark.
System
Brand System
Color
A focused red, black, and white palette creates strong editorial contrast while keeping legal information clear and recognizable.
#BE1E2D#000000#FFFFFFTypography
Zilla Slab gives English communication an editorial, publication-led voice, while Cairo supports clear contemporary Arabic across news, education, and professional content.
English / Zilla Slab
Legal news.
Shared clearly.
Aa Bb Cc Dd · 0123456789
Arabic / Cairo
أخبار قانونية
برؤية واضحة
أبجد هوز حطي كلمن · ١٢٣٤٥٦٧٨٩٠
Channel Design
Facebook cover and profile system
The channel artwork carries the same legal editorial language into a clear, recognizable Facebook presence.
MENA Law Reporters
Legal media & education · Middle East & North Africa
MENA Law Reporters
Leading Universities for Legal Study
A connected Facebook grid introducing universities associated with legal education across several international markets.
MENA Law Reporters
Tips for New Lawyers
A four-part professional-development grid covering preparation, continuous learning, and communication.
Motion Content
COP28 highlights
A short vertical video extends the content system into event coverage while retaining the platform's editorial framing.
Rationale
Key Design Decisions
01
One Symbol for Law and Reach
The justice scale was blended into a world form so the mark could communicate legal authority and regional connection as one idea.
02
Editorial Authority
Zilla Slab gives English communication a publication-led character, while Cairo keeps Arabic content clear across practical digital formats.
03
Focused Visual Contrast
Red establishes recognition and emphasis, while black and white keep dense legal, educational, and opportunity content structured.
04
Identity Built for Content
The system was designed to remain consistent across legal updates, educational posts, career content, connected Facebook grids, and motion.
Result
Outcome
The completed work established one connected identity and digital communication system across the logo, color, bilingual typography, social content, Facebook page assets, editorial carousels, connected grids, and motion. The system gives different legal content types a consistent and recognizable visual structure without relying on one fixed format.
Contribution
Project Scope
Role
Senior Graphic Designer
Brand & Digital Designer
Digital / Content Designer
Responsibilities
- Brand Identity
- Logo Concept & Design
- Color System
- Typography System
- Digital Content Design
- Social Media Design
- Motion & Video
Deliverables
- Logo & Visual Identity
- Color Palette
- English & Arabic Typography
- Social Media Post System
- Editorial Carousels
- Facebook Cover & Profile
- Connected Facebook Grids
- COP28 Social Video
Building a specialist brand that needs a clear identity and content system?
I design connected brand and digital communication systems that help complex subjects stay clear, credible, and recognizable.
Digital Content
A flexible editorial social system
Portrait and square formats organize legal updates, learning, professional guidance, jobs, training, and scholarships through a consistent bilingual hierarchy.
mena_law_reporters ●
Legal media, education & professional community
Select any post to explore the visual.
Square posts
Select any post to explore the visual.