SYNC x Dolato Winter Theme Competition 2023
Dolato Gelateria: Warm Winter Marvels
Seasonal Campaign & Brand Activation Concept
Competition Submission / 2023
Project Overview
Warm Winter Marvels was a seasonal concept created for the SYNC x Dolato Winter Theme Competition 2023. The challenge was to translate Dolato’s premium Italian gelato experience into a warm, playful winter world that could scale across physical stores, packaging, uniforms, and event activations.
- Role
- Graphic Designer & Illustrator
- Market
- Egypt
Scope
- Concept Development
- Illustration
- Pattern Design
- Campaign Applications
- Environmental Graphics
The Challenge
The campaign needed to feel unmistakably winter while avoiding a cold visual atmosphere. It also had to remain recognizable as Dolato and adapt consistently across very different formats, from cups and aprons to storefronts and event carts.
Warm Winter Marvels
- Winter + Warmth
- Dolato Brand Recognition
- Scalable Across Physical Touchpoints
Storefront / Uniform / Cups / Backdrop / Event Cart
The Concept
The concept reimagines winter through Dolato’s world: an Italian-inspired snow character, warm earthy colors, hand-drawn illustration, and snowflake-like motifs built from Dolato’s signature Minis.
Instead of treating winter as cold and icy, the system focuses on warmth, gatherings, playfulness, and shared memories.
Visual System
05 / Warm seasonal color palette
Pattern
A repeatable seasonal pattern combines the campaign motifs, Dolato Minis references, winter elements, and playful hand-drawn details.
Campaign Applications
Uniform / Apron
Environmental / Retail Applications
Events Cart
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