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Brand Identity & Packaging

A1 Dates

From premium gifting to everyday snacking. A brand development journey for Saudi dates in the UK.

Food & Beverage
Saudi Arabia / United Kingdom

Heritage & premium

The first concepts explored Saudi provenance, gifting and a refined food presentation.

Tamoura

Premium Saudi heritage

Ivory, forest green and dune illustrations placed Saudi provenance at the centre of the gifting concept.

Tamoura heritage concept: an open ivory and forest-green gift box with an arranged selection of dates.

Tamoura dates in a clear container with a cream and forest-green label and palm-inspired emblem.

Tamoura premium metal-tin concept with cream dune illustrations and a forest-green edge.

Oasira

Contemporary international premium

Deep blue connected a contemporary premium identity across carton, plastic and metal formats.

Oasira premium carton concept with a cream upper panel, deep-blue base and a date-shaped product window.

Oasira clear dates container with a deep-blue lid and cream label carrying the premium identity.

Oasira deep-blue metal tin with a restrained gold emblem and border.

Aseela

Authenticity and refined tradition

Cream and burgundy explored authenticity and a more established, traditional character.

Aseela clear container with burgundy lid and cream label, exploring the heritage identity on plastic packaging.

Aseela cream and burgundy metal-tin packaging concept with restrained palm illustration.

Everyday snacking

The brief shifted toward younger shoppers. Three identities explored energy, humour and appetite appeal.

D8

Digital energy and active lifestyles

Electric lime, bold lettering and digital cues brought an energetic snack personality.

D8 concept comparison showing three flexible-pack directions: black and lime energy, orange sport graphics, and purple playful graphics.

D8 black and electric-lime retail carton with bold lettering and a product window.

Date Me

Social, playful and contemporary

Playful romantic graphics evolved into more mature typography and controlled colour blocking.

Early study

Early Date Me pouch exploration using pink and cream, playful lettering and romantic graphic details.

Refined directions

Date Me refinement board showing editorial, bold-social and playful-chic flexible packaging directions.

Refined Date Me clear-container concept with cream editorial typography and controlled pink accents.

Refined Date Me cream carton with bold typographic hierarchy, restrained pink accents and a clear product window.

YUMR

Flavour, appetite and indulgence

Saturated colour and heavy lettering explored appetite, flavour and everyday snack appeal.

YUMR yellow flexible-pack concept with heavy brown lettering, pink accents and a product window.

YUMR orange and chocolate-brown label on a clear dates container, exploring the energetic snack direction.

YUMR purple and pink retail carton with expressive lettering and playful flavour-led graphics.

A quieter direction for everyday retail.

A1 Dates brought the focus back to a broader audience: clear naming, natural colours and visible product.

A1 Dates medium windowed carton using orange, pink and turquoise packaging graphics.

The expressive starting point

Bold colour and oversized lettering gave way to a simpler wordmark and a more balanced, natural presentation.

Earlier format studies

A1 Dates medium windowed carton using orange, pink and turquoise packaging graphics.

A1 Dates small retail carton with bold product lettering and a clear rectangular product window.

A1 Dates stand-up pouch with turquoise lettering, orange and pink shapes, and a transparent product window.

A1 Dates windowed carton in cream and olive, presented with dates and palm leaves.

Audience and commercial benefits are design hypotheses, not findings from consumer research or measured market results.

A clear identity, from brand to packaging.

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